The Magazine Industry
There are two types of magazine businesses that are called trade and consumer. Trade Magazines serve a particular industry such as cars, home buyers etc. but consumer magazines are written for the general audience and thus a specific target market such as teenagers who enjoy football magazines.
Five Reasons why magazine sales might be falling in the UK
- The number of magazine brands that have released digit editions of magazines have increased, this will lead to a decrease in magazine sales because people in this generation now have access to the internet.
- If magazines don't put enough adverts in their magazine they would lose customers and therefore suffer, they would lose customers because the customers that do buy the magazine may only buy it just for the adverts and opportunities shown from the advert.
- Blogs are now being used more creating more competition.
- Social Media is trending more and more.
- Live events are appearing more frequently and magazines are no longer needed.
- Religion
- General News
- Cooking and food
- fashion
- Home& Garden
- Sports
- Friendly Body Language
- Bold and bright masthead
- clear themes
- clothing and colour schemes
- Magazine colour scheme (changes with every model and subject)
- main pictures
- Horoscopes
- competition
- celebrities
- Advice
- Advertising make-up brands.
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